Christopher McKinley

Health Communication – Montclair State University

Dr. Christopher McKinley specializes in health communication. In particular, he examines the role that virtual (social media, websites) and face-to-face messages play in shaping individual’s health perceptions and behaviors. Recently, his work has centered on the role of social media platforms in driving vaccine-related judgments and actions. The outcomes he examines include COVID-19 conspiracy beliefs, vaccine efficacy, and vaccine hesitancy/intentions. He has published multiple articles examining vaccine hesitancy within French contexts, including work highlighting the vaccine implications tied to the interrelationship between social media use, institutional trust, and cultural worldviews.